What is Digital Marketing and How Do I Get Started?

Harmony Ads Admin     05/06/2020    


Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. Here are some of the most common digital marketing assets and strategies businesses use to reach people online:

Digital Marketing Assets


Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

1. Your website

2. Branded assets (logos, icons, acronyms, etc)

3. Video content (video ads, product demos, etc)

4. Images (infographics, product shots, company photos, etc)

5. Written content (blog posts, eBooks, product descriptions, testimonials, etc)

6. Online products or tools (SaaS, calculators, interactive content, etc)

7. Reviews

8. Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

Digital Marketing Strategies

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

1. Pay-Per-Click Advertising

2. Paid Search Advertising

3. Search Engine Optimization (SEO)

4. Paid Social Media Advertising

5. Social Media Marketing

6. Conversion Rate Optimization (CRO)

7. Content Marketing

8. Native Advertising

9. Email Marketing

10. Affiliate Marketing

As you can see from the list above, there are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their marketing needs