What Is SEO / Search Engine Optimization?

Harmony Ads Admin     12/07/2020    

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Acording to wikipedia Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

SEO or Search Engine Optimisation is the name given to work that makes sure more people find your website in Google™ and the other major search engines. Google™ search results show links to pages considered relevant to the search that are trustworthy or authoritative. Authority is primarily measured by analysing other web pages that cite your page by mentioning and linking to them, although there are many other factors.In simple terms, your web pages have the potential to rank in Google™ if your content is relevant to a search query and your site is considered trustworthy. SEO is about building quality and trust.

In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.

Benefit of SEO/Search Engine Optimization


If you own a business or manage a website of any kind, you likely want to bring traffic to it. SEO is important because it’s specifically aimed at helping you do just that.
53% of website traffic comes from organic search. The best way to make sure you’re not missing out on those potential site visitors is through ongoing SEO efforts..


7 Benefits of SEO/Search Engine Optimization


1. 1. SEO Leads to Better User Experience

This new reality means that elements of User Experience (UX) have been rolled into SEO best practices. Think of the partnership of SEO and UX this way: SEO targets search engines, and UX targets your website's visitors. Both share a common goal of giving users the best experience



2. 2. SEO Is a Primary Source of Leads

Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.



3. SEO increases Sales

SEO is key to the success of any modern business, not only because it can increase your visibility and reach online, but also because it can help you boost sales by driving more traffic to your site, providing you with more opportunities to convert leads into customers, and giving you the tools you need to increase conversion rates which leade increase in general sales



4. SEO Promotes Better Cost Management

The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads. SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.



5. SEO Builds Brand Credibility

In the eyes of the client, high search engine ranking positions make you more trustworthy. Achieving the top placements in the search engines for major keywords in your field is the best way to bring your business to the front of people's minds.
Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.



6. SEO Increases Your Followers on Social Media

By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.



7. SEO Helps Establish Brand Awareness

Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia,,

Ways to Improve a business or website Search Engine Optimization




1. Publish Relevant Content

2. Update Your Content Regularly

3. Metadata

4. Start blogging

5. Optimize your images

6. Use outbound links

7. Optimize your site for mobile devices

8. Provide appropriate contact information

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