What is email marketing and its benefits?

Harmony Ads Admin     12/03/2021    


A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox. Find out the other benefits that make email marketing a smart solution for communicating with your audience, finding new customers, and growing your business.

Why email marketing works

Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else. That value should show in the emails you send, and the more value you provide to your target audience, the more they’ll look forward to hearing from you. When that happens, it’s easier to get them to engage with your call-to-action.

There’s plenty of data to back up the benefits of email marketing: Research shows that

91 percent of US adults like to receive promotional emails from companies they do business with. Email is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new customers.

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Benefits of Email Marketing

1. Creating personalized content.

2. Collecting feedback and surveys.

3. Improving sales.

4. Communicating with your audience.

5. Generating traffic to your site.

6. Sending timely campaigns.

7. Increasing leads.

8. Producing cost-effective campaigns.

9. Owning your media and contact lists. harmonyads